WOW! What a Great
by Michael Losier
For many, personal
networking is one of the best resources to increase your business. An
effective and compelling business card can be your silent voice once you
have left the networking meeting. You know that your business card is
working for you when you receive calls and the caller says "I am looking
at your business card and am very interested in what you do?" How many of
us can say that we get this kind of response? Your business card is more
than a piece of paper with your company name and number on it. Business
cards can act as a mini-brochure and a summary of what your product or
service offers. Here are my Top 5 tips to an effective, compelling
1. Photo. Oh yes, what a great deal of difference your photo will
make building rapport with the reader.
2. Use both sides of your business card. What can you put on the
back of your card? Perhaps a map to your business, a calendar, a quote or
3. List the benefits your product or service will have for the
CUSTOMER. What's in it for them?
4. Quality of paper. One of the observations that I have made when
watching people select cards they like best is the way they would feel it
between their fingers. Good quality paper will suggest your good quality
5. Call for Action. What do you want the reader to do call, e-mail
give the customer as many options to get a hold of you as possible, fax,
e-mail, telephone, 1-800 numbers.
You may find this list
helpful if you are building your first business card or planning your next
one. I offer a FREE Recorded TeleClass on this subject
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